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<div class="font_small color_grey left">Financial Industry</div>
<div class="font_small color_grey right"><strong>Teledirect.com.sg</strong></div>

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<h1>Sales Leads Generation</h1>

<strong>The Client</strong><br />
A leading mobile communications company providing a comprehensive range of affordable, convenient and easy to use wireless services.
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<strong>The Case</strong><br />
The postpaid mobile subscription market rivalry was intense and the competition was relying heavily on traditional advertising and price slashing to grab market share. 
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The Client was reluctant to follow suit as this would have impacted their already razor thin margins. The client was exploring telecommerce as a means to cost effectively grow market share but was unsure of how to go about achieving this. Teledirect was approached and a plan was developed. 
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<strong>The Strategy</strong><br />
Teledirect designed a leads generation strategy to contact potential corporate customers and to qualify them. 
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A multilingual team of Telesales Executives (TSEs) were recruited, trained and ready to sell within six weeks. Sales Leads were qualified and classified as Hot, Warm or Cold. Leads were then passed on to the Client's sales team for follow up and closing. TSEs worked closely with the Client's sales team to capture the sales status and to close the loop to ensure the entire sales cycle was covered. 
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A Customer Relationship Management (CRM) tool was designed to allow the TSEs to capture sales leads information, track unclosed opportunities and e-mail information to other stakeholders within one transaction. It also contained online scripts, which standardized the leads engagement process in multiple languages. 
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<strong>The Results</strong><br />
Teledirect generated an average client return on investment of RM1 invested by our client into 20 times that value in return.
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<strong>The Conclusion</strong><br />
The success of this program demonstrated how cost effective telecommerce can be and Teledirect's capabilities in sales generation. We work with the client on a regular basis on different sales programs.
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<strong>Our Key Measurements of Success:</strong>
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<li>Revenue-cost ratio</li>
<li>Cost per sale</li>
<li>Agent productivity</li>
<li>Sales agent conversion rate</li>
<li>Contact rate of database</li>
<li>Analysis by customer segments</li>
<li>Decision maker contact</li>
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